About Us
New York City Jewelry Connection (NYCJC) is dedicated to commemorating Black History and monumental events uplifting the black community through uniquely designed customized jewelry. NYCJC jewelry pieces are symbolic representations of the black community on one accord joined together mindfully and proudly in their own right. Also, our company is going to increase the HBCU Endowment by giving back 10% of the company’s net proceeds. NYCJ Connection is concerned about the level of HBCU Endowment. Any HBCU collaboration, we're donating a certain percentage of the revenue back to HBCU for scholarships. Our commitment is strong. We feel it's everyone's responsibility to give back, know Your Power HBCU.
Lu Willard Jeweler/Gemologist
WE MAKE FINE JEWELRY
THE GAP
From generation to generation the truth of the foundation and strength of the black community is diluted and lost by the concerted efforts to marginalize, if not eradicate the black community through the elimination of equality and opportunities in their wealth, health, and knowledge.
Evidence supporting this includes overpriced medications that directly impact the black community, the high cost of healthcare and accessibility to healthcare, lack of nutrition and the promotion of fast foods
in the black communities.
Just recently, the denial of the affirmative action for the same educational opportunities which has far reaching impacts disguised that will affect employment opportunities and advancements.
The Affirmative Action Plan was not a free ride but a layer of assurance the black community would be given the same chance if qualified.
And if we all are not insulted yet by the effort to remove the truth of slavery from school teachings, just as the history of black massacres in several cities were removed, we should be appalled to uprightly take a stand that slavery was not a means to obtain trade skills.
KNOW YOUR POWER
New York City Jewelry Connection is currently developing a campaign Know Your Power to address the gap by creating jewelry designs that symbolize empowerment and galvanize a consciousness of the black community to build a foundation of knowledge as the cornerstone of reputation and influence, and therefore power where all achievements emanate from this.
New York City Jewelry Connection
TARGET MARKET
New York City Jewelry Connection is seeking to establish partnerships with the Historically Black Colleges and Universities (HBCU) to deploy the efforts of the Know Your Power campaign.
HBCUs are the cornerstone of the mission of this campaign by providing higher education to the African American student bodies since the Civil Rights Acts in 1964 equipping the African American student with knowledge that empowers them to achieve and contribute to the successes of society. With the NYCJC partnership, the jewelry is a memoire of their higher education experience coupled with a reminder of their knowledge is now their power for a lifetime.
Collaborative efforts considerations:
- Homecoming
- Presence in school bookstore
-Graduation vendor
NYCJC PARTNERSHIP SUPPORT
New York City Jewelry Connection plans to give back to HBCU partnership through:
- Fundraising events
- HBCU student design competition
-Student scholarships
- Student Recognition awards
- NYCJC Internships / work-study hours
Gary Jones
New York City Jewelry Connection, LLC
919-618-0992